PBSPVRO
Committed to poverty reduction, Philippine Business for Social Progress (PBSP) is the largest corporate-led social development foundation in the Philippines. PBSP is the first of its kind in Asia leading the promotion and practice of corporate social responsibility (CSR).
Together with more than 260 large, medium-scale and small
businesses, PBSP help the poor rise above poverty and become self-reliant.
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Friday, March 26, 2010
Aboitiz Group, SM take part in Earth Hour
Sun.Star Cebu
March 26, 2010
ABOITIZ Group launched the “Passion for a Better World” campaign as it seeks the public’s participation in Earth Hour tomorrow.
It opened Wednesday a “sustainability fair” at Persimmon Plus, the latest project of AboitizLand, located on M.J Cuenco Ave, Mabolo, Cebu City.
The fair, to run until March 28, features a more eco-friendly lifestyle for everyone.
At the fair are an eco-bazaar selling healthy and organic products and a recycling market that accepts recyclable goods such as paper, plastic, metal and rubber.
The donated items to the recycling market will be turned over to Barangay Luz to support the barangay’s waste management initiatives.
A “switch” booth will be put up by the Visayan Electric Company (Veco) where its customers can exchange a maximum of six incandescent bulbs for the same number of energy-saving compact fluorescent lamps (CFL). They need to present their latest Veco bill to do the exchange.
The “Passion for a Better World” campaign also covers lectures that promote environment-friendly efforts. The lectures are conducted every hour and will run from 9 a.m. to 6 p.m. at the Persimmon Sales Office.
Walkathon
Meanwhile, employees of the Aboitiz Group will participate in a 5 p.m. walkathon starting at the Aboitiz Corporate Center in Banilad to Persimmon in Mabolo.
As his way to minimize his carbon footprint, Aboitiz chief reputation officer Sebastian Lacson said he walks or rides his bicycle to and from work and discourages his household from using bottled water.
SM SWITCHOFF
To show its commitment to Earth Hour, SM City Cebu has put up the Earth Hour Energy Exhibit, which opened yesterday and runs until tomorrow.
An exhibit participant, the Department of Energy (DOE) showcases the wind turbine that can provide alternative source of energy to the community.
“The wind is the most viable energy aside from hydro. In Cebu, Cebu City and Oslob have big potential for wind energy. Visayas has a capacity of producing 70,000 megawatts of wind energy but as of today only 30 megawatts is installed,” said DOE engineer Magdaleno Baclay Jr.
Other exhibit participants are the Philippine Business for Social Progress, VE Engineering, Eden Biotech/Plantex, Maharlikas for Cultural Recovery and Cebu City Vermiculture Project. An online voting booth is also set-up so shoppers can vote their support for Earth Hour.
Tomorrow, SM will switch off lights on its façade to include logos, billboards, signages, dropdown banners, landscapes and advertising signages. It will switch off 50 percent of the lights in the hallways.
Cebu will try to maintain its lead as having the most number of participants in Earth Hour in the country.
Earth Hour is at 8:30 p.m. to 9:30 p.m. tomorrow. Last year, 10 million supported the one-hour switchoff in the entire country. (RBF/KOC)
Thursday, March 25, 2010
Utility firm signs agreement with PBSP to plant 1M trees
Sun.Star Daily
March 24, 2010
By Elias O. Bacquero
The Visayan Electric Company (Veco) signed a memorandum of agreement (MOA) with the Philippine Business for Social Progress (PBSP) to plant one million trees in the next three years.
The MOA was signed by Jaime Jose Y. Aboitiz, executive vice president and chief operations officer of Veco; and Jose Antonio Y. Aboitiz, PBSP chairman for the Visayas.
After the signing, Veco then turned over to PBSP a check worth P19.4 million to finance the tree-planting activities.
Ricardo F. Lacson, Veco vice president for administration, said the project is one of the most ambitious projects that Veco has undertaken.
Sources
He said the power distribution utility had long been committed to the sustainability of power resources, especially that power generators sourced 60 percent of power from renewable sources.
Lacson said Veco has been promoting energy conservation and even going as far as having their program of exchanging energy-saver Compact Fluorescent Lamp (CFL) for incandescent bulbs.
"But this (tree-planting) truly represents a milestone for us. Our target is to plant one million trees here in Cebu within three years time," Lacson said.
However, Lacson, in an open forum said their tree-planting project is not mainly in relation to corporate social responsibility but a requirement from the Department of Environment and Natural Resources (DENR) in issuing environmental compliance certificate for Veco's transmission line project from Cebu City to Toledo City where they will get power supply from Cebu Energy Development Corp.
Lacson said that since the project started last year, they had planted about 50,000 trees in Busay, Cebu City and in Aloguinsan, Cebu.
"While it sounds that it is already a big number, we quickly realized that would be not enough to meet our target of one million trees in three years time. And so the search began for a partner and we are fortunate to have an experienced partner in PBSP Visayas," Lacson said.
This time, Lacson said, they are going to plant one million trees in two areas, first within a 540-hectare land in the Central Cebu Protected Land, and in the 10,000 hectare Mactan mangrove area.
"So, today we are going to witness the formalization of this partnership (Veco and PBSP) as well as the start of the project kick off and meet the target within the next three years," Lacson said.
Eileen Mangubat, publisher of Cebu Daily News and chairperson of the Cebu Hillyland Development Committee of PBSP, said that with this reforestation in the backyard of Cebu City and the coastal area of Olango Island (Lapu-lapu City), which is an international bird sanctuary, employees and residents are invited to join the activities.
Shorter, but tougher course for 3rd Olango Challenge
The Freeman
March 24, 2010
CEBU, Philippines - The 3rd Olango Challenge set on April 24 at Tambuli Beach Club in Mactan Island will have a shorter course but it will be a tall order for the organizers and the swimmers as well.
From a cross-course challenge from Lapu-Lapu City to Hilotongan Channel to a point-to-point battle in the second edition, the third edition of the annual race will be a box-type course.
The entire course is set at 2.5 kilometers, a design patterned after that of most international open water marathons. The competitive swimmers can chose to compete in either 5K, 3K or 1.5K while the fun swimmers will tackle a total distance of five kilometers.
Over P100,000 in cash prizes will be at stake in the event plus medals for the top performers.
Those who are vying for top honors are also expected to give their all-out best to gain slots to the national team that will be fielded in at least two international competitions this year - the Asian Beach Games in Muscat ,Oman on December 8 to 16 and the Asian Open Water World Cup in Hong Kong on November 3.
The organizers led by Philippine Business for Social Progress (PBSP) Visayas executive chairman Jose Antonio Aboitiz said that they are hoping to come up with a more successful staging of the event.
The Olango Challenge is a fund raising event for the benefit of the children of Olango. It also highlights the importance of having a clean marine environment, raises awareness on the magnitude of preventable dcrowning incidence in the Philippines and promotes open-water marathon swimming as a sport that the archipelagic Filipino should excel in.
Registration fee is pegged at P500 for the competitive swimmers and P2,000 for the fun swimmers.
The deadline for early registration is on April 9. Late registrants will pay a higher amount.
For further information, one may call Riva or Mae at 232-5270 or 232-5283 or e-mail rivagv@yahoo.com.—Caecent No-ot Magsumbol (FREEMAN NEWS)
New course set for Olango Challenge
Cebu Daily News
First Posted 03/24/201
THE PHILIPPINE Business for Social Progress (PBSP) promises a more challenging open-water marathon swimming competition in the 3rd Olango Challenge set April 24.
Jose Antonio Aboitiz, PBSP Visayas chairman, said when they first organized the competition alongside the Philippine Aquatic Sports Association (PASA), they promised to hold it differently every year.
For this year's undertaking, participants will be swimming in a rectangular-shaped route, which will start and end at the Tambuli Beach Club.
The first challenge in 2008 was a cross-channel swim from the Santa Rosa pier to Shangri-La's Mactan Resort and Spa Cebu. Last year's Olango Challenge had a route that followed the coast from the Pacific Cebu Resort to Tambuli.
Aside from the new race route, organizers have also added two new categories to the 5k competitive and 5k fun swim. These are the 2.5k competitive and the 1.5k competitive.
Aboitiz said they decided to add more categories to attract more participants such as the triathletes.
Each category will have male and female divisions except for the fun category, which will be open to all.
The Olango Challenge, which is for the benefit of the Olango Island, was the first open-water marathon swimming competition held in the country.
It is also one of the qualifyings for the Asian Open Water World Cup in Hong Kong in November and the 2nd Asian Beach Games in Muscat, Oman in December./CORRESPONDENT MARS G. ALISON
Earth Hour organizers eye more participants
March 24, 2010
The Freeman
CEBU, Philippines - Cebu City Councilor Nestor Archival, chairman of the executive committee of Cebu Earth Hour Core Group, said they are pleased with last year’s edition that the country was able to save 600 megawatts of power.
Archival, the chairman of the City Council committee on infra and energy, said they are optimistic that they would achieve a target of 30 to 40 million watts for Cebu alone.
He said private entities as well as schools promised to support the activity.
This year’s Earth Hour countdown will be held this Saturday, March 27, from 8:30 to 9:30 p.m. at SM City Cebu, Ayala Center Cebu, Persimmon Urban Village, Talisay City and Danao City.
Also heading this year’s event are the Cebu City government, Department of Energy, Philippine National Police, Archdiocese of Cebu, University of San Carlos, Rotary Cebu, Hotels Resorts Restaurants Association of Cebu, National Grid Corporation of the Philippines, Ocean Care, Jaycees, Island Souvenirs, PBSP, REACT and other institutions and companies.
The Earth Hour 2010, according to the organizers, aims “to raise awareness about climate change issues and provide a forum for every individual, groups, communities, and governments to take concrete and sustained actions to address global warming and ensure a sustainable future.”
Different activities in line with the celebration have already started as early as yesterday with a green fair organized by the Philippine Retailers Association in Ayala Center Cebu that will run until March 27.
An eco-fair by the Aboitiz Group will also be opened today at Persimmon Urban Village as well as an Earth Hour exhibit by the Earth Hour Core Group in SM City tomorrow, an Earth Hour Torch Parade and recorida in Talisay City, and a youth congress for the environment highlighting Earth Hour on the 26th to 27th in Danao City.
The Earth Hour photo contest and the local World Youth Day would also be launched on the 27th. Deadline for submissions for the photo contest will be on April 6.
Aside from government offices and private institutions, the church is also actively supporting the campaign with Jaime Cardinal Vidal issuing a circular that encourages parishioners to participate in the activity.
Fr. Tito Soquino, head of social and media action center of the Basilica Del Santo Niño, said they have included the activity in their sermons to raise awareness.
Meanwhile, regional police director Chief Superintendent Lani-o Nerez also promised police support to the Earth Hour.
Nerez said they are not just increasing police visibility during the event but would also turn off their lights in police stations. - AJ de la Torre with Gabriel C. Bonjoc/LPM (FREEMAN NEWS)
Sunday, March 14, 2010
Olango Challenge in Cebu
by People's Tonight
Journal Online - Philippine Journalists, Inc.
Saturday, 13 March 2010
CEBU -- It was successful in its first two years, and for this year, the Olango Challenge will make its mark once again.
The first open-water marathon swimming in the country, dubbed as the Olango Challenge, will kick off its third run on April 24 to continue its efforts in highlighting the importance of having a clean marine environment as well as promoting open water swimming as a sport.
It will be held at the Tambuli Beach Club, Lapu-Lapu City from 10:30 a.m. to 6 p.m.
The event, which also serves as a fundraising activity, aims to raise P1.2M this year to shoulder livelihood and environment projects for the Olango Island.
The open-water swimming competition is organized by Philippine Business for Social Progress (PBSP) in the Visayas and Philippine Aquatic Sports Association (PASA).
It launched its first leg on 2008 on the 5-kilometer strip of the Gilutungan Channel from Olango to Mactan and attracted more than 70 seasoned and amateur swimmers to join the event. The second year witnessed the participation of 50 athletes from the pier of Pacific Cebu Resort to the beach front of Tambuli Beach Club. Proceeds of both events were used for the construction of classrooms at Candagsao Elementary School in Olango Island, which was officially turned over to the school last March 11.
The open-water marathon swimming competition is open to all professional and amateur swimmers and swimming enthusiasts all over the country.
Interested contestants can join any of the following categories: 5K competitive, 3K competitive, 1.5 competitive and 5K Fun Swim.
For more information, contact Ms. Riva Valles at (032) 232.5270 or 232.5283 or send your email to olangochallenge@gmail.com.
PBSP turns over school rooms in Olango Island
By Antoniette Parce
The Freeman
March 13, 2010
MANILA, Philippines - The Philippine Business for Social Progress in the Visayas turned over a school building at the Candagsaw Elementary School in Olango Island, Lapu-Lapu City the other day.
The PBSP was able to raise over half a million pesos from the yearly “Olango Challenge - Open Water Swimming Competition”, an activity they started in support to raising environmental consciousness.
The school building has two classrooms intended for the use of Grades 5 and 6 pupils. It has built-in comfort rooms and collapsible walls.
Before, classes for these pupils were conducted outdoors since the school has seven classrooms only.
Last year, the fundraising was able to make way for renovations and the purchase of additional school equipment such as chairs and tables and for the construction of comfort rooms.
Companies which pledged support include Shell, Nestlé Philippines (maker of Milo Health Drink), Shangri-La Mactan Resort and Spa, the Aboitiz Group of Companies, and Island Souvenirs.
Lapu-Lapu barangay councilwoman Adela Lambujon and Department of Education division supervisor Dionisio Lood also vowed support to the said annual competition.
Olango is one of the communities supported by the PBSP most especially in terms of raising awareness among residents in the area on the importance of protecting and taking care of their environment.
On April 24, the 3rd Olango Challenge will be held at the Tambuli Beach Club in Buyong, Maribago, Lapu-Lapu City. — Antoniette Parce/MEEV
Corporate-led group launches projects
By Princess Dawn Felicitas
Sun.Star Cebu
Friday, March 12, 2010
AS it strengthens its effort to unify the business sector to help alleviate the lives of the poor, a corporate-led social development foundation has launched new projects and inducted new members.
The Philippine Business for Social Progress (PBSP), during its 22nd Visayas Annual Membership Meeting Wednesday launched three new environment projects that cover the coasts, land, and air.
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Philip Tan, president of Wellmade Motors and Development Corporation, a member company of PBSP, said the three projects, which will cost P52 million, will be implemented in the Visayas region in the next five years.
PBSP’s first project involves a collaborative coastal resource management program that seeks to restore the seas and coastal resources destroyed by illegal fishing.
Tan said that the European Union has given P32 million to PBSP for the project that will cover Cebu, Bohol, Guimaras, Olango Island, Samar and Leyte.
PBSP’s second project is the P19.4 million Visayan Electric Co. (Veco) Reforestation Project that seeks to plant one million trees in 540 hectares of hillyland in Cebu and 10 hectares of mangrove in Mactan.
The third PBSP’s project is the establishment of 22 learning centers in the Visayas through the help of the Philippine Long Distance Telephone Co. (PLDT) in partnership with Oriental Motolite and Marketing Co.
Tan said the 22 learning centers will serve as a symbol of the PBSP’s 22 years of service in the region.
Veco, PLDT and Motolite are all member-companies of PBSP.
Jose Antonio Aboitiz, PBSP Visayas chairman, said that through the projects, they hope to help the Philippine government in attaining the United Nations Millenium Development Goal by 2015.
“We want better life for the people from 2010 onwards. We want stable income for farmers, fisher folk and urban poor, better learning opportunity for our children, better health care, and a conserved environment that nurtures community,” said Aboitiz
The PBSP also inducted Wednesday 11 new member companies. The PBSP now has 261 member companies, 71 of which come from Visayas.
(Published in the Sun.Star Cebu newspaper on March 13, 2010.)
PBSP Visayas has 11 new members
By Ma. Bernadette A. Parco
Cebu Daily News
March 11, 2010
THE Philippine Business for Social Progress (PBSP) in the Visayas yesterday inducted 11 new members, its biggest number in recent history.
“As in any organization, membership is its lifeblood. It is considered a success to be able to attract new members,” said Jose Levi Villanueva, head of the membership committee.
“This year we have the most number of new members.”
The ll new members were presented during the 22nd annual meeting at the Casino Español in Cebu City.
They include Bohol Resort Development Inc., Imperial Palace Waterpark Resort and Spa on Mactan Island and Victoria Hard Rock Resort in San Remegio, Golden Prince Hotel and Suites, Qualfon Philippines Inc., Sun Star Publishing Inc., Vivant Corp., and Dumaguete City Development Bank
PBSP’s membership nationwide has reached 261, with 71 member-companies based in the Visayas.
Villanueva recalled that the task of recruiting new members was difficult.
“Eight years ago, we would induct only one or two members at a time,” he said.
New members were presented a plaque after signing a commitment of support.
The PBSP is a private and non-profit organization that promotes corporate social responsibility. Member-companies are required to allot a portion of their income for social development.
The new members also commit to support, among others, as a “private enterprise, by creatively and efficiently utilizing capital, land and labor, generates employment opportunities, expands the economic capabilities of our society and improves the quality of our national life.”
At the same meeting the PBSP's first coffee table book entitled “A Better Life: Stories of Corporate Social Responsibility,” was presented.
Eileen Mangubat, Cebu Daily News publisher and member of the PBSP Visayas executive committee, said the book shows the CSR efforts of 32 Philippine companies operating in the region.
Book proceeds will go to reforestation projects of PBSP in the Central Cebu Protected Landscape, which is Metro Cebu's source of water.
“These stories and images are about ordinary people - farmers and fisherfolk, youths, workers and small entrepreneuers - who made extraordinary changes in their lives. Their stories make the book not just a testimonial but a source of inspiration. We hope the contents provoke you to join us in taking positive action,” she said.
The book cover shows a wooden boat paddle, said Mangubat. “It stamps the identity of the Visayas for the book.”
The colored paddles within its pages represent the projects of PBSP on livelihood and enterprise (orange), education (yellow), health (blue) and the environment (green).
Veco targets 1 million trees
By Aileen Garcia-Yap
Cebu Daily News
March 10, 2010
At least 1 million trees will be planted in Cebu over a three-year period as part of a commitment by the Visayan Electric Company (Veco).
Reforestation is one of the conditions in the electric company's Environmental Compliance Certificate (ECC).
Another power firm, Cebu Energy Develoment Corp., has a similar quota of trees to plant, said Juanito Cua, chief of the Forest Reserve Conservatory Division of the Department of Environment and Natural Resources (DENR) in Region 7.
“This is not only for Veco and CEDC but for all companies who come and get ECCs from us. It's one of the conditions that we stipulate in the certificates,” Cua said about tree planting.
To roll out the project, Veco is donating P19,402,000 to the Philippine Business for Social Progress (PBSP) in the Visayas as its partner in planting trees in the hillylands and coastal mangroves.
A memorandum of agreement (MOA) to release the funds in four tranches will be signed today by Veco's chief operating officer Jaime Jose Aboitiz and PBSP-Visayas executive committee chairman Jose Antonio Aboitiz along with Eileen Mangubat, chairman of the foundation's Cebu hillyland development committee.
The PBSP, which has environment conservation and poverty reduction among its main thrusts, will identify a 540-hectare reforestation site in the Central Cebu Protected Landscape and a 10-hectare mangrove reforestation site in Mactan.
Veco will provide the manpower and have a tree nursery in the uplands.
The foundation will provide seedlings of native tree species and negotiate with farmers to prepare the planting sites and maintain the reforestation project,to ensure the seedlings will grow to maturity. PBSP Visayas, which leads annual reforestation caravans during the rainy season, started its development efforts in the hillly lands in Cebu City in 1988.
Ethel Natera, Veco orporate communications manager, said the firm decided to partner with PBSP because “they already have the expertise and are better experienced than us. We believe we can better manage the project with their help.”
CEDC, which recently installed coal-fired plants in Toledo City, has set aside at least P4 million for its “Kabilin” environment project launched in October last year.
The legacy project will benefit the host city of Toledo by providing additional livelihood for people they can hire for the project needs like the nursery, planting of the trees and caring for the planted trees.
Jesus N. Alcordo, CEDC president, said they will invest P40,000 per hectare for an initial 100 hectare reforestation project under the Kabilin program.
“We target producing 70,000 seedlings in our nursery every year,” Alcordo said.
About 2,500 seedlings have been planted in barangay Sapangdaku, Toledo City as a start said Mae Catherine Melchor, corporate communications officer.
“We also have a partnership with the PBSP for our Buhisan Watershed Buffer Zone tree planting but we still can implement it because according to our consultant the success rate is too low if we plant in that site,” Melchor said quoting Alix Yao, their technical consultant.
Third Olango Challenge set
The Philippine Star
March 06, 2010
CEBU , Philippines –The Olango Challenge will be held for the third time April 24 as a vehicle to highlight the importance of having a clean marine environment as well as promoting open water swimming as a sport in the country.
It will be held at the Tambuli Beach Club, Lapu-Lapu City from 10:30 a.m. to 6 p.m. The event, which also serves as a fundraising activity, aims to raise P1.2 million this year to shoulder livelihood and environment projects for the Olango Island.
The open-water swimming competition is organized by Philippine Business for Social Progress (PBSP) in the Visayas and Philippine Aquatic Sports Association (PASA).
It launched its first challenge on 2008 on the 5-kilometer strip of the Gilutungan Channel from Olango to Mactan and attracted more than 70 seasoned and amateur swimmers to join the event.
The second year witnessed the participation of 50 athletes from the pier of Pacific Cebu Resort to the beach front of Tambuli Beach Club. Proceeds of both events were used for the construction of classrooms at Candagsao Elementary School in Olango Island, which will be officially turned over to the school on March 11.
Friday, March 12, 2010
A Better Life: The 22nd Visayas Annual Membership Meeting

FOR 40 years, PBSP's programs are implemented with the intention of making systems more efficient and livelihood more sustainable. For every project that is adopted, another recipient is grateful for the assistance PBSP has extended. As more companies become increasingly aware of their responsibilities for holistic social development, more Filipinos are likewise being lifted from poverty.
In celebration of its 22nd year of being a corporate-led establishment, PBSP-Visayas recognized the efforts its member companies have given to corporate social responsibility (CSR) by holding their 22nd Visayas Annual Membership Meeting on March 10, 2010. More than 200 delegates from member companies, partners, donors and other sectors convened to express their strong commitment for another year of implementing CSR programs.
"There is no task too great nor a burden too heavy for those who, hand in hand, strive for its fulfilment. Therefore let me start this annual gathering by personally thanking all of you for your involvement in PBSP’s programs and for your belief that a better life is possible for all Filipinos. I think each one of us in this beautiful, familiar hall deserves a generous round of applause," VIXCOM Chairman Jose Antonio Aboitiz said in his welcome speech.

PBSP VIXCOM Chairman Jose Antonio Aboitiz delivers his welcome message.
"We were all made aware that 2009 was going to be difficult for the economy. And it was indeed a challenging period with tens of thousands of our workers here and abroad losing their jobs and hundreds of companies downsizing their operations. Further, the natural disasters in Luzon ravaged many communities, a significant number of which are our priority areas. Yet our hopes were not crushed and our member companies continue to invest in development projects. Hope is truly a stubborn root and now that our economy is recovering, it is wonderful to envision good years ahead. One of the highlights of our program today is the launching of three new projects that are testament to PBSP’s positive outlook for Filipino communities. A better life is possible. A better life is happening," he added.

PBSP VIXCOM Member Melanie Ng
acknowledges the guests
during the 22nd VAMM.
PBSP is the largest and longest established foundation of companies dedicated to the reduction of poverty by implementing projects that gear towards self-reliance. The meeting took account of the various programs PBSP has implemented in 2009 and present PBSP's targets and directions in 2010 with the help of its member companies, partner organizations and donors. During the VAMM, P50-million worth of environment projects were launched and 11 new members were recognized.
A testament of a better life. One of the communities which PBSP has helped, the Sibunag Seaweeds Growers and Traders Association (SSGTAI), also attended the VAMM to share how PBSP has helped them get a better life. When the oil spill hit the island of Guimaras in 2006, PBSP was one of the foundations which led in helping the most affected communities recover from the disaster.

Sibunag Seaweeds Growers and Traders Association
shares how SSGTAI's members have earned
a better life with the help of PBSP.
"We thank the CEOs and CSR heads of our member companies who, through their leadership and action, mobilized corporate resources for social work. We thank those who personally visited our partner-communities to see how our brand of social responsibility is helping create change in our society. But beyond performance in numbers, it is worthwhile emphasizing that our commitment to poverty reduction is permanent and long-term. We do not just come with one-time gifts. instead, we forge a partnership with the families and the community until they develop the capacity—and the will—to continue with the programs we started with them. Our goal of building self-reliant communities in the long-term is what distinguishes our CSR practice. Whilst this path is laborious and takes years of nurturing, the road less traveled is more fulfilling," PBSP Chairman Manuel V. Pangilinan said in his speech which was read by VIXCOM Chairman Jose Antonio Aboitiz.
More in the bandwagon. The 22nd VAMM also witnessed the recognition of 11 new members in the Visayas.

Jose Levi Villanueva introduces
the new PBSP member companies.
"In the history of PBSP in the Visayas,
this is by far the year with the most number of new members.
We now have 261 member companies
and 71 are based in the Visayas," PBSP VIXCOM Vice Chairman Jose Levi Villanueva said.
These new members are the following: (1) Bohol Resort Development Incorporated; (2) Dumaguete City Development Bank; (3) Golden Prince Hotel and Suites; (4) Imperial Palace Waterpark Resort and Spa; (5) Maestrado Creative Communications Consultancy; (6) Markest Corporation; (7)PhilPacific Insurance Brokers and Managers Incorporated; (8) Qualfon Philippines Inc.; (9) Sun Star Publishing Incorporated; (10) Victoria Hard Rock Resort and (11) Vivant Corporation.

Left. Performance by the Cebu Normal University Dance Troupe.
"In the course of implementing our programs in communities far and near, we have also gathered triumphant stories that must never be forgotten. The stories that we have gathered through the years are about ordinary people – men and women, farmers and fisherfolk, children and youth, workers and small en-trepreneurs – who make extraordinary changes in their lives. Their stories make A Better Life a watershed of inspiration. And it is our desire that their vibrant im-ages, moving stories and touching vignettes will enthuse generations of corpo-rate citizens and spur them to action. A Better Life is indeed a celebration of the triumph of the human spirit," she said.
Millions worth of projects. The 22nd VAMM also witnessed the turnover of checks which signified the launching of P50-million worth of projects PBSP will implement in the next years.
The European Union donated almost P32 million for the rehabilitation of degraded coastal resources in the Visayas. The Visayan Electric Company (VECO) and PBSP also partnered for a reforestation project worth P19 million. The project will plant one million trees in 540 hectares in the Cebu Hillylands and 10 hectares of mangrove areas in Mactan.
(Right) Atty. Hidelito Pascual introducedthe event's keynote speaker,
Atty. Antonio Oposa (left).
Atty. Antonio Oposa stresses the importance of conserving and preserving the environment in his keynote address. He was given a copy of the Coffee Table Book as a sign of PBSP's appreciation.
PBSP believes that by never losing momentum of its pace in giving projects for the poor, a better life for every Filipino is possible. The 22nd VAMM marks another year that promises more projects on education, health, environment, livelihood and enterprise so more Filipinos around the country can achieve better lives.
Tuesday, March 02, 2010
15 million Pinoys set to participate in 'Earth Hour 2010' on March 27
Katherine Adraneda, STAR
March 1, 2010
MANILA, MARCH 1, 2010 (STAR) By Katherine Adraneda - The Philippines and the rest of the world are once again gearing for an hour of darkness in this year’s Earth Hour slated on March 27.
Local organizers of Earth Hour 2010, targeted to become the “largest environmental event” in history, is aiming to garner the participation of 15 million Filipinos in 1,000 cities and towns to switch off their lights for an hour in a bid to step up the worldwide call for action on climate change.
“Now in its third year in the country and envisioned as a celebration of climate change solutions, Earth Hour Philippines aims to inspire more and more Filipinos in more towns and cities to switch off and join in the revelry, which is in an environmentally conscious manner,” said Gregg Yan, communications head of Earth Hour Philippines.
“Many of the nation’s most iconic landmarks are expected to dim their lights when the clock strikes 8:30 p.m. on March 27. Cities from around the world, from Europe to Africa, are expected to join in,” he said.
Earth Hour was crafted to take a stand against climate change, which has been called as the “greatest threat” the planet has ever faced.
It uses the simple action of turning off lights for an hour “to deliver a powerful message on the need for climate change solutions.”
This simple act has captured the hearts and minds of people all over the world, according to Yan, as it has become a worldwide phenomenon in 2008 and 2009, where the Philippines placed first globally in terms of town and city participation.
Last year, Earth Hour inspired over 10 million Filipinos in 647 cities and municipalities to switch off, saving an estimated 611 MW/h of electricity that is equivalent to shutting down a dozen coal-fired power plants for an hour.
Event organizers said consultations with various sectors have yielded strong commitments for more sustained efforts on climate change.
They said that among the groups that have pledged commitments are the Archdiocese of Manila, University of the Philippines, Technological University of the Philippines, Manila Doctors College, REACT, Philippine Business for Social Progress, Ortigas Foundation, Girl Scouts of the Philippines, Manila Jaycees, Hotel and Restaurant Association of the Philippines, Philippine Science Centrum, World Youth Alliance, Habitat for Humanity and Gawad Kalinga.
They said the business community has also pledged participation in the Earth Hour.
Companies, which have committed support, include the Filipino-Chinese Chamber of Commerce and Industry, the Ascott Group, Dusit Thani Manila, Chevron, Abenson, First Gen, Jollibee Foods Corp., Unilever, Globe, Philippine Long Distance Telephone Co., PhilBIO, and Piandré.
Yan said Earth Hour kick-off activities were launched in Davao and Cebu. In Davao City, stakeholders from various sectors led by the Green Alliance for Davao, Mindanao Business Council, Save Davao Gulf Foundation and the Davao City National High School pledged collective support, while in Cebu, stakeholders gathered at the SM City Cebu to share their collective support for Earth Hour.
Energy Secretary Angelo Reyes, who is expected to lead the Earth Hour Philippines roadshow, is set to visit Iloilo, Baguio, Ilocos Norte, Laguna, Bicol, Puerto Princesa, Palawan, Tuguegarao and Clark in the coming days.
Recently appointed Commission on Climate Change Commissioner Yeb Saño, who is also the national director of Earth Hour Philippines, said that since Earth Hour 2009, each of the Earth Hour allies has advocated for the adoption of renewable energy technologies and energy-efficient practices.
“Climate change is the biggest threat to the Philippines. We could lose 2000 isles to sea level rise alone – a scenario which could be made worse by dwindling natural resources,” Saño said.
“Luckily, Filipinos have a unique bayanihan spirit - a brotherhood of kinship that unites people. Through the message of Earth Hour - that it’s time to think of solutions now – we stand a good chance of adapting to climate change,” Saño added.
Earth Hour Philippines is a yearly effort of WWF-Philippines, Department of Energy, Green Army Network and SWITCH Movement.
2010 partners include Ipanema, Century Tuna, Sustagen, Philips, Motolite, Meralco, SM Malls, Ayala Malls, GMA-7, ABS-CBN, Infinit-1 Communications, ECC International, Dig It All, Friendster, and Discovery Channel.
So far, 807 towns and cities in 82 countries across every continent have signed up for this year’s Earth Hour.
Earth Hour 2009 inspired one billion people in 4,100 cities and 88 countries to switch off.
Saturday, February 13, 2010
Corporate citizenship defined
February 13, 2010
Corporate citizenship, also known as corporate social responsibility, remains a vague concept among the general public. Even businesses themselves follow their own principles in the implementation of corporate social responsibility. This makes the public more confused about what CSR really means: what it is, why it should be done, who are benefited from it and how to act on it. This concern needs to be urgently addressed since the public has to be aware of the roles they should take to help strengthen CSR.
PBSP is one among the many businesses that has seen the need for people, especially aspiring entrepreneurs, to take conscious effort in recognizing their responsibilities as CSR advocates. This is why PBSP has come up with a new coffee table book entitled “A Better Life: Stories of Corporate Social Responsibility”, an accounting of its member companies' CSR programs detailed through pictures and text.
This will be the first book that was ever published dedicated solely to corporate citizenship. It is divided into three main sections, namely: Better Communities, Better Citizens and Better Earth.
The book will be launched on March 10, 2010, in line with PBSP's Visayas Annual Membership Meeting. A special exhibit for the launch will be staged at the SM Northwing Center.
Monday, February 01, 2010
Can You "Be My Green Valentine"?

The Philippine Retailers Association (PRA) Cebu Chapter will be celebrating the day of hearts with a benefit dinner entitled "Be My Green Valentine" at the Cebu City Marriott Hotel and Casino. This Valentine event will be held on February 20, 7:00 PM. Proceeds of the event will be given to Philippine Business for Social Progress's (PBSP) Cebu Hillylands Reforestation Project and PRA-Cebu's "Every Bag Counts" campaign.
For ticket reservations, you may contact Ms. Charry Samadan at 09228845243.
For more inquiries, pls call or visit us at:
PBSP Visayas Regional Office
4th Floor, PLDT Building
Juan Luna Avenue, Mabolo
Cebu City, Philippines 6000
Friday, January 29, 2010
Retailers set fundraiser for green campaign
Corporate Roundup, The Freeman
January 29, 2010
The Philippine Retailers Association (PRA) Cebu Chapter, in cooperation with the Cebu City Marriott Hotel, will be holding a post Valentine benefit dinner show on February 20 to sustain its Every Bag Counts (EBC) Green Retailing Campaign.
Dubbed as "Be My Green Valentine," the affair will bring together the players in the retail industry, their friends and supporters in a night to remember. For a donation of only P800, one can have a romantic night with good food and music as provided by Cebuana songstress Natasha Cang and The Asian Troubadours.
"My Green Valentine" is PRA-Cebu's first step to get support for its Every Bag Counts campaign which was successfully launched last year at SM City and Ayala Center. The Every Bag Counts campaign advocates on the proper and regulated use of shopping bags as an important step towards protecting the environment and achieving sustainable development for the good of all.
Part of the proceeds of the event will be donated to the Philippine Business for Social Progress for its Adopt a Hectare Reforestation project which is in line with PRA-Cebu's green advocacy.
Aside from financial support, PRA-Cebu will also be involving its member companies in the PBSP reforestation project by planting trees at the Central Cebu Protected Landscape, also known as the Cebu Hillylands.
The Cebu Hillylands is a 29,062-hectare watershed located at the geographic center of Cebu Province. It is the main source of water for Cebu being home to five watersheds, namely Buhisan Watershed Forest reserve, Central Cebu National Park, Kotkot-Lusaran Watershed Forest Reserve, Mananga Watershed Forest Reserve, and Sudlon National Park.
AS businessmen with heart, members of the PRA-Cebu have committed to help the reforestation of the Cebu Hillylands to ensure sustainable water supply for Metro Cebu.
Meanwhile, PRA-Cebu is inviting its friends and those who want to become members of PRA to come and support the "Be My Green Valentine" benefit dinner on February 20, 7 p.m. at the Cebu City Marriott Hotel. For reservations, interested parties may contact Mrs. Charry Samadan at 09228845243.
Retailers give green drive another boost
By Aileen Garcia-Yap
Cebu Daily News
January 29, 2010
The Philippine Retailers Association-Cebu Chapter has lined up more activities to support its green initiative, which was launched last December.
The activities include a fundraising dinner and planned billboards to support the association's "Every Bag Counts" program.
The group hopes to gather around 350 people on Feb. 20 at the Cebu City Marriott Hotel for a post Valentine Dinner called "Be My Green Valentine."
Melanie Ng, chapter president, said that for a donation as low as P800, one can already enjoy a sumptuous meal and be entertained by Cebu's own Natasha Kang.
Ng said that the funds raised through the event will be used for their "Every Bag Counts" campaign activities. A part of it will be given to the Philippine Business for Social Progress (PBSP) for their reforestation program.
"The PBSP will be our beneficiary because we believe that their program is also related to our green initiative."
The PRA Cebu hopes to reforest at least a hectare of the 30-hectare reforestation project of the PBSP.
Ng said that as of Jan. 26, many people had committed to join the event and donate.
Chester Lim, appointed committee chairman, said they have another event in March which hopes to highlight members who have already implemented green initiatives at their level. These activities are not limited to reducing the use of plastic bags.
"All the initiatives they have in their level that helps protect Mother Earth will be featured in our March event," said Lim.
Lim said that the committee for the "Every Bag Counts" campaign will convene in February. At least 10 members were invited to join the steering group or committee.
"The reason few members are invited in the committee is because with a big group it will be difficult to mobilize our plans. And so we want to keep a lean but mean group," he said.
In June, the Regional Retailers Conference will also be held in Cebu.
Ng said they also would like to present their campaign to all regional members.
Robert Go, PRA Cebu board of director, said they would continue to hold fund raising events since one event would not be enough to generate sufficient funds for a "big" project.
"Now everyone wants plastic bags and if you don't provide them one, they get angry with you and send complaint letters, but we want to reverse this and to do that we need continuous campaigning which will need funding," Go said.
Ng said that as of now, they are using their organization's funds, which will not be sufficient.
She said they would mobilize activities such as the fundraising program so they would not have to ask for donations every time they have events or activities for the green campaign.
"We want to put up a billboard with our copyrighted logo in it so that people can see it. And eventually, the message will always be on top of their mind for them and will serve as a reminder that they have to help in their little ways by reducing the use of plastic bags," Ng said.
Thursday, January 28, 2010
PRA-Cebu to raise funds to push "green" advocacy
By Ehda M. Dagooc
The Freeman News
Updated January 28, 2010
CEBU, Philippines - The Philippine Retailers Association (PRA-Cebu) aims to raise funds to support its “green retailing” advocacy, to make Cebu the ultimate pioneer in pushing “green initiatives” among retail players.
PRA-Cebu will not only push for the “Every Bag Counts” campaign program, which will encourage retailers to use biodegradable shopping bags, but also the holistic approach of implementing “green” operation of retailers.
In cooperation with Cebu City Marriott Hotel and the Philippine Business for Social Progress (PBSP), PRA-Cebu will be holding a post Valentine Benefit Dinner Show on February 20.
With a total accommodation of 350 seating capacity pegged at P800 per head, PRA-Cebu hopes to raise a considerable amount of money to sustain its serious effort in going to promote “green retailing” in Cebu.
Apart from the “Every Bag Counts” campaign, chairperson Chester Lim said the group will also introduce various kinds of “green” initiative program within the “re-use; re-cycle; reduce” system.
This would include exposing retail players to right way of reducing cost, providing effective information how to employ recycling techniques (especially for food and beverage sector).
“There are many ways to help the environment. Now, we have to raise our own money, and not depend on the government support. Although, we hope that the government will soon recognize the importance of the “green campaign” [at least for retailers],” said Lim.
The “green retailing” campaign is not only aimed at encouraging retailers to fully embrace “green” operation, but also promote the trend “green” lifestyle.
PRA-Cebu is the pioneer in advocating “green retailing” in the Philippines. In fact, PRA-Cebu president Melanie Ng said the Manila group is planning to follow what Cebu has started.
According to Ng, part of the proceeds that can be generated on the “Dinner for Cause” will be donated to the PBSP’s adopt a hectare Reforestation Project, which is in line with PRA-Cebu’s green advocacy.
This will not entail financial donation though, but also involvement and achieving sustainable development, Lim said.
“First phase may only information drive and consumer awareness but PRA Cebu commits to a long term program to sustain this advocacy,” Lim added.
“We believe that through the help and support of every Cebuano retailer and consumer through awareness for our Every Bag Counts campaign we will be one step closer to achieve our goal. Total attainment of this dream at this time may be impossible to achieve but we hope that by embarking on this campaign, consumers will be more aware that Every Bag Counts,” Lim concluded.
Retailers prepare show for ‘green’ plans
By Katlene O. Cacho
Sun.Star Cebu
Tuesday, January 26, 2010
AFTER launching the Every Bag Counts (EBC) green retailing campaign last month, the Philippine Retailers’ Association (PRA) Cebu will hold a benefit dinner and show to further promote its green advocacy.
Chester Lim, chairman of EBC, said the group decided to come up with a benefit show to raise funds for the campaign.
“This event will gather all the players in the retail industry to support the move toward a green environment,” Lim said in a press conference yesterday.
PRA Cebu is working with the Cebu City Marriott Hotel to host a Valentine benefit dinner and show on Feb. 20.
Melanie Ng, PRA Cebu president, said the event is part of the first phase of the campaign, which focuses on an information drive and consumer awareness.
Part of the proceeds, Ng said, will not only be used to finance upcoming projects of the PRA but will also be donated to the Philippine Business for Social Progress (PBSP) for its reforestation project.
Green fair
Aside from the fund-raising activity set next month, PRA Cebu will host a “green trade fair” that will highlight companies with environmentally responsible initiatives.
Ng added that their campaign is not only limited to the use of environment-friendly shopping bags among consumers. “We will also look into other items that need to be addressed such as plastic cups,” she said.
PRA Cebu targets 320 participants to join the benefit dinner and show.
“And we are hoping to recruit more members to join in the campaign,” Ng said.
(Published in the Sun.Star Cebu newspaper on January 27, 2010.)
Wednesday, January 13, 2010
PBSP Visayas to hold annual meeting in March 2010
January 14, 2010
In celebration for its 40 years of establishment, PBSP-Visayas will hold its 22nd Visayas Annual Membership Meeting at the Casino Espanol on March 10, 2010. The meeting will take account of the various programs PBSP has implemented in 2009 and present the upcoming programs in 2010 with the help of its member companies, partner organizations and donors.
PBSP is the largest and longest established corporate-led foundation dedicated to the reduction of poverty by implementing projects that gear towards self-reliance. For 2010, PBSP-Visayas will provide livelihood, health, education and environment programs in Bohol, Cebu, Samar and Iloilo.
Highlights of the 22nd VAMM will include the launching of the first coffee table book about corporate social responsibility entitled, “A Better Life: Stories of Corporate Social Responsibility. PBSP will also be awarding member companies for their outstanding contributions in making the poor communities' lives better in the areas of education, environment, livelihood and enterprise and health.
For more information about the 22nd Visayas Annual Membership Meeting, you may contact PBSP Visayas Regional Office at 232.5270 or 232. 5283. You can also email at jmcubijano@pbsp.org.ph or mblargo@pbsp.org.ph.
Taiyo Yuden Philippines plants 10K seedlings at Buhisan
Employees of Taiyo Yuden Philippines planted 10,000 native and endemic tree seedlings on a four-hectare site in Toong, Cebu City.
The activity is led by their EMR Director Koichi Iguchi, General Managers Toshihiko Uemura and Akira Takahashi, Assistant General Manager Keiichi Kimura, and EMs Shozaburo Kanai, Satoshi Miyamae, Toshiaki Nakano, and Koji Taketome.
Taiyo Yuden Philippines has been a partner of PBSP for its reforestation efforts since 2001. The company will continue to adopt four hectares for reforestation every year until 2015.
Veco employees plant trees with PBSP
More than 70 employees of the Visayan Electric Company (Veco) planted 12,500 seedlings over five hectares of the Buhisan Watershed and Forest Reserve.
This activity is in partnership with the Visayas Regional Office of PBSP.
In 2010, Veco also partnered with PBSP for a five-year reforestation park project in the Cebu Hillylands. The Veco Refo Park Project aims to plant 1 million trees over 540 hectares of the Cebu Hillylands.
Art 'N' Nature's Venus Genson is Woman Entrepreneur of 2012
Congratulations to Ms. Venus Genson for bagging the Women Entrepreneur award for her trailblazing feats in social entrepreneurship and community development through Art 'N' Nature Manufacturing Corporation.
The award is one of the citations given during the recently capped Entrepreneur of the Year Philippines 2012 awarding ceremonies.
Ms. Genson is also the president of the Venus Group of Companies, a member company of PBSP.




