Friday, January 29, 2010

Retailers set fundraiser for green campaign

Retailers set fundraiser for green campaign
Corporate Roundup, The Freeman
January 29, 2010

The Philippine Retailers Association (PRA) Cebu Chapter, in cooperation with the Cebu City Marriott Hotel, will be holding a post Valentine benefit dinner show on February 20 to sustain its Every Bag Counts (EBC) Green Retailing Campaign.

Dubbed as "Be My Green Valentine," the affair will bring together the players in the retail industry, their friends and supporters in a night to remember. For a donation of only P800, one can have a romantic night with good food and music as provided by Cebuana songstress Natasha Cang and The Asian Troubadours.

"My Green Valentine" is PRA-Cebu's first step to get support for its Every Bag Counts campaign which was successfully launched last year at SM City and Ayala Center. The Every Bag Counts campaign advocates on the proper and regulated use of shopping bags as an important step towards protecting the environment and achieving sustainable development for the good of all.

Part of the proceeds of the event will be donated to the Philippine Business for Social Progress for its Adopt a Hectare Reforestation project which is in line with PRA-Cebu's green advocacy.

Aside from financial support, PRA-Cebu will also be involving its member companies in the PBSP reforestation project by planting trees at the Central Cebu Protected Landscape, also known as the Cebu Hillylands.

The Cebu Hillylands is a 29,062-hectare watershed located at the geographic center of Cebu Province. It is the main source of water for Cebu being home to five watersheds, namely Buhisan Watershed Forest reserve, Central Cebu National Park, Kotkot-Lusaran Watershed Forest Reserve, Mananga Watershed Forest Reserve, and Sudlon National Park.

AS businessmen with heart, members of the PRA-Cebu have committed to help the reforestation of the Cebu Hillylands to ensure sustainable water supply for Metro Cebu.

Meanwhile, PRA-Cebu is inviting its friends and those who want to become members of PRA to come and support the "Be My Green Valentine" benefit dinner on February 20, 7 p.m. at the Cebu City Marriott Hotel. For reservations, interested parties may contact Mrs. Charry Samadan at 09228845243.

Retailers give green drive another boost

Retailers give green drive another boost
By Aileen Garcia-Yap
Cebu Daily News
January 29, 2010

The Philippine Retailers Association-Cebu Chapter has lined up more activities to support its green initiative, which was launched last December.

The activities include a fundraising dinner and planned billboards to support the association's "Every Bag Counts" program.

The group hopes to gather around 350 people on Feb. 20 at the Cebu City Marriott Hotel for a post Valentine Dinner called "Be My Green Valentine."

Melanie Ng, chapter president, said that for a donation as low as P800, one can already enjoy a sumptuous meal and be entertained by Cebu's own Natasha Kang.

Ng said that the funds raised through the event will be used for their "Every Bag Counts" campaign activities. A part of it will be given to the Philippine Business for Social Progress (PBSP) for their reforestation program.

"The PBSP will be our beneficiary because we believe that their program is also related to our green initiative."

The PRA Cebu hopes to reforest at least a hectare of the 30-hectare reforestation project of the PBSP.

Ng said that as of Jan. 26, many people had committed to join the event and donate.

Chester Lim, appointed committee chairman, said they have another event in March which hopes to highlight members who have already implemented green initiatives at their level. These activities are not limited to reducing the use of plastic bags.

"All the initiatives they have in their level that helps protect Mother Earth will be featured in our March event," said Lim.

Lim said that the committee for the "Every Bag Counts" campaign will convene in February. At least 10 members were invited to join the steering group or committee.

"The reason few members are invited in the committee is because with a big group it will be difficult to mobilize our plans. And so we want to keep a lean but mean group," he said.

In June, the Regional Retailers Conference will also be held in Cebu.

Ng said they also would like to present their campaign to all regional members.

Robert Go, PRA Cebu board of director, said they would continue to hold fund raising events since one event would not be enough to generate sufficient funds for a "big" project.

"Now everyone wants plastic bags and if you don't provide them one, they get angry with you and send complaint letters, but we want to reverse this and to do that we need continuous campaigning which will need funding," Go said.

Ng said that as of now, they are using their organization's funds, which will not be sufficient.

She said they would mobilize activities such as the fundraising program so they would not have to ask for donations every time they have events or activities for the green campaign.

"We want to put up a billboard with our copyrighted logo in it so that people can see it. And eventually, the message will always be on top of their mind for them and will serve as a reminder that they have to help in their little ways by reducing the use of plastic bags," Ng said.

Thursday, January 28, 2010

PRA-Cebu to raise funds to push "green" advocacy

PRA-Cebu to raise funds to push "green" advocacy
By Ehda M. Dagooc
The Freeman News
Updated January 28, 2010

CEBU, Philippines - The Philippine Retailers Association (PRA-Cebu) aims to raise funds to support its “green retailing” advocacy, to make Cebu the ultimate pioneer in pushing “green initiatives” among retail players.

PRA-Cebu will not only push for the “Every Bag Counts” campaign program, which will encourage retailers to use biodegradable shopping bags, but also the holistic approach of implementing “green” operation of retailers.

In cooperation with Cebu City Marriott Hotel and the Philippine Business for Social Progress (PBSP), PRA-Cebu will be holding a post Valentine Benefit Dinner Show on February 20.

With a total accommodation of 350 seating capacity pegged at P800 per head, PRA-Cebu hopes to raise a considerable amount of money to sustain its serious effort in going to promote “green retailing” in Cebu.

Apart from the “Every Bag Counts” campaign, chairperson Chester Lim said the group will also introduce various kinds of “green” initiative program within the “re-use; re-cycle; reduce” system.

This would include exposing retail players to right way of reducing cost, providing effective information how to employ recycling techniques (especially for food and beverage sector).

“There are many ways to help the environment. Now, we have to raise our own money, and not depend on the government support. Although, we hope that the government will soon recognize the importance of the “green campaign” [at least for retailers],” said Lim.

The “green retailing” campaign is not only aimed at encouraging retailers to fully embrace “green” operation, but also promote the trend “green” lifestyle.

PRA-Cebu is the pioneer in advocating “green retailing” in the Philippines. In fact, PRA-Cebu president Melanie Ng said the Manila group is planning to follow what Cebu has started.

According to Ng, part of the proceeds that can be generated on the “Dinner for Cause” will be donated to the PBSP’s adopt a hectare Reforestation Project, which is in line with PRA-Cebu’s green advocacy.

This will not entail financial donation though, but also involvement and achieving sustainable development, Lim said.

“First phase may only information drive and consumer awareness but PRA Cebu commits to a long term program to sustain this advocacy,” Lim added.

“We believe that through the help and support of every Cebuano retailer and consumer through awareness for our Every Bag Counts campaign we will be one step closer to achieve our goal. Total attainment of this dream at this time may be impossible to achieve but we hope that by embarking on this campaign, consumers will be more aware that Every Bag Counts,” Lim concluded.

Retailers prepare show for ‘green’ plans

Retailers prepare show for ‘green’ plans
By Katlene O. Cacho
Sun.Star Cebu
Tuesday, January 26, 2010

AFTER launching the Every Bag Counts (EBC) green retailing campaign last month, the Philippine Retailers’ Association (PRA) Cebu will hold a benefit dinner and show to further promote its green advocacy.

Chester Lim, chairman of EBC, said the group decided to come up with a benefit show to raise funds for the campaign.

“This event will gather all the players in the retail industry to support the move toward a green environment,” Lim said in a press conference yesterday.

PRA Cebu is working with the Cebu City Marriott Hotel to host a Valentine benefit dinner and show on Feb. 20.

Melanie Ng, PRA Cebu president, said the event is part of the first phase of the campaign, which focuses on an information drive and consumer awareness.

Part of the proceeds, Ng said, will not only be used to finance upcoming projects of the PRA but will also be donated to the Philippine Business for Social Progress (PBSP) for its reforestation project.

Green fair
Aside from the fund-raising activity set next month, PRA Cebu will host a “green trade fair” that will highlight companies with environmentally responsible initiatives.

Ng added that their campaign is not only limited to the use of environment-friendly shopping bags among consumers. “We will also look into other items that need to be addressed such as plastic cups,” she said.

PRA Cebu targets 320 participants to join the benefit dinner and show.

“And we are hoping to recruit more members to join in the campaign,” Ng said.

(Published in the Sun.Star Cebu newspaper on January 27, 2010.)

Wednesday, January 13, 2010

PBSP Visayas to hold annual meeting in March 2010

PBSP Visayas  to hold annual meeting in March 2010
January 14, 2010

In celebration for its 40 years of establishment, PBSP-Visayas will hold its 22nd Visayas Annual Membership Meeting at the Casino Espanol on March 10, 2010. The meeting will take account of the various programs PBSP has implemented in 2009 and present the upcoming programs in 2010 with the help of its member companies, partner organizations and donors.

PBSP is the largest and longest established corporate-led foundation dedicated to the reduction of poverty by implementing projects that gear towards self-reliance. For 2010, PBSP-Visayas will provide livelihood, health, education and environment programs in Bohol, Cebu, Samar and Iloilo.

Highlights of the 22nd VAMM will include the launching of the first coffee table book about corporate social responsibility entitled, “A Better Life: Stories of Corporate Social Responsibility. PBSP will also be awarding member companies for their outstanding contributions in making the poor communities' lives better in the areas of education, environment, livelihood and enterprise and health. 

For more information about the 22nd Visayas Annual Membership Meeting, you may contact PBSP Visayas Regional Office at 232.5270 or 232. 5283. You can also email at jmcubijano@pbsp.org.ph or mblargo@pbsp.org.ph.