Retailers set fundraiser for green campaign

Retailers set fundraiser for green campaign
Corporate Roundup, The Freeman
January 29, 2010


The Philippine Retailers Association (PRA) Cebu Chapter, in cooperation with the Cebu City Marriott Hotel, will be holding a post Valentine benefit dinner show on February 20 to sustain its Every Bag Counts (EBC) Green Retailing Campaign.

Dubbed as "Be My Green Valentine," the affair will bring together the players in the retail industry, their friends and supporters in a night to remember. For a donation of only P800, one can have a romantic night with good food and music as provided by Cebuana songstress Natasha Cang and The Asian Troubadours.

"My Green Valentine" is PRA-Cebu's first step to get support for its Every Bag Counts campaign which was successfully launched last year at SM City and Ayala Center. The Every Bag Counts campaign advocates on the proper and regulated use of shopping bags as an important step towards protecting the environment and achieving sustainable development for the good of all.

Part of the proceeds of the event will be donated to the Philippine Business for Social Progress for its Adopt a Hectare Reforestation project which is in line with PRA-Cebu's green advocacy.

Aside from financial support, PRA-Cebu will also be involving its member companies in the PBSP reforestation project by planting trees at the Central Cebu Protected Landscape, also known as the Cebu Hillylands.

The Cebu Hillylands is a 29,062-hectare watershed located at the geographic center of Cebu Province. It is the main source of water for Cebu being home to five watersheds, namely Buhisan Watershed Forest reserve, Central Cebu National Park, Kotkot-Lusaran Watershed Forest Reserve, Mananga Watershed Forest Reserve, and Sudlon National Park.

AS businessmen with heart, members of the PRA-Cebu have committed to help the reforestation of the Cebu Hillylands to ensure sustainable water supply for Metro Cebu.

Meanwhile, PRA-Cebu is inviting its friends and those who want to become members of PRA to come and support the "Be My Green Valentine" benefit dinner on February 20, 7 p.m. at the Cebu City Marriott Hotel. For reservations, interested parties may contact Mrs. Charry Samadan at 09228845243.