Sunday, January 27, 2008

PBSP exhibits Christmas inspired artworks at SM City's The Northwing

100 Christmas-inspired artworks adorned The Northwing at SM City Cebu last December 6-9, 2007. PBSP further expanded its 17-year old Christmas Cards Fund Campaign by selling the artworks that inspire the Christmas cards annually produced by the foundation. The timeless artworks were created by Visayan students who have participated in PBSP’s Christmas Cards Design Contest.

To date, PBSP’s Christmas Cards Fund Campaign has generated over P2 million, planting over 200,000 trees in the Cebu hillylands, Metro Cebu’s water source. Meanwhile, PBSP’s partnerships with the business sector, government and people’s organizations have reforested 4,000 hectares of the Cebu Hillyland’s 30,000-hectare expanse.

For more information about the Christmas Cards Fund Campaign, visit www.pbsp-christmascards.blogspot.com. For a closer look at the artworks, you may drop by Sandee’s at The Northwing at SM City Cebu or the PBSP Visayas Regional Office located at the 4th Floor of PLDT Building, Mabolo, Cebu City.

Ms. Marissa N. Fernan, Vice President of SM Prime Holdings, Inc. and member of the PBSP Visayas Executive Committee (VIXCOM), together with Mr. Jose Antonio Y. Aboitiz, Chief Finance Officer of Pilmico Foods Corporation and Chairman of the VIXCOM, opened the artworks exhibit.

Internationally reknowned Mandaue City School for the Arts Children's Choir serenanded the exhibit opening with classic Christmas carols and home-grown Christmas songs.

The exhibit centerpiece, a 10-foot Christmas tree adorned with PBSP Christmas cards, was provided by Premium Concepts. The furniture and scupltures that sprawled in the The Northwing's hallway were provided by Tabok Worker's Multi-Purpose Cooperative and Cebu Eastern Furniture Producers Multi-Purpose Cooperative (CEFPMPC). The two organizations are PBSP assisted furniture exporters.

The hardwood frames that enacase the artworks were done by CEFPMPC. The sturdy metal frames that support the artworks were provided by Ad Venture.