Monday, June 26, 2006

Briefing the PBSP Member Companies in Cebu

Cebu Business Fights Poverty through Corporate Social Responsibility
August 2, 2006, 11:00 A.M. – 2 :00 P.M.
Casino Espanol de Cebu, Ranudo St., Cebu City
  • CSR appreciation of MCs and NMCs and at the same time adapt to PBSP’s brand of CSR.
  • Participation of at least five (5) of the 10 new member companies in any of the Visayas working committees.
  • At least (5) new member companies supportive to PBSP’s various CSR projects.
  • Recruitment of 10 new Visayas-based member companies.


  • Prospective member companies;
  • PBSP Member Companies;
  • Members of the PBSP Visayas Regional Executive Committee; and the
  • Membership Committee

Concept & Theme:

  • Filipiniana, to create a nationalistic ambiance;
  • Promote PBSP as a modern day expression of Bayanihan/Pakikipagkapwa;
  • The dance troupe of Cebu Normal University will be invited to perform Pandanggo sa Ilaw (light to evoke hope amidst adversity /symbolize PBSP’s role in poverty reduction

Friday, June 23, 2006

Mrs. Belen King To Visit A. King Projects in Cebu

Mrs. Belen King, wife of Mr. Angelo King, will visit PBSP A. King Projects in Cebu on July 1, 2006. From the Shangri-la Hotel where she and her staff will be billeted, Mrs. King will visit first the Cebu Eastern Furniture Producers Coop (CEFPMPC) Building in Barangay Pajac, Lapu-Lapu City. There will be a brief interaction with CEFPMPC members and officers, inspection of the building, and photo ops. The CEFPMPC Multi-Purpose Center houses the coop members' best products (export-quality furniture and furnishings), and is being used as a meeting place for the members and officers. Birthdays and special occasions are also held in the center.

The next building to be visited will be the the Lapu-lapu City Science and Technology High School Speech Laboratory in Barangay Basak, Lapu-Lapu City. There will also be a brief interaction with some LLSTEC community, photo-ops, and a brief program prepared by the school. The building houses the state-of-the-art speech lab facility; where language skills of top students of Lapu-Lapu City are trained.

Afterwards, the group will proceed to the Tabok Workers Multi-Purpose Coop (TWMPC) Center in Barangay Tabok, Mandaue City. There will also be an interaction with TWMPC officers and members, inspection of the building, and photo-ops. The TWMPC Multi-Purpose Center is a tangible testimony of the coop's growth from zero capital to now multi-million peso cooperative. The center is the coop's business center, and where some its production processes are done.

The visit of Mrs. King is being coordinated by the PBSP Operations Group with the PBSP Visayas Regional Office through Ms. Edith Desabelle, Program Officer for the Metro Cebu Workforce and Education Program wherein the A. King projects to be visited are parts of.

Wednesday, June 21, 2006

PBSP Holds CSR & MDG Forum in Bohol

July 7, 2006, 10:30 A.M., Harbor View Function Room,
Bohol Tropics Resort Hotel, Tagbilaran City

“CSR and MDG: New Perspectives for Bohol Business Community"
  • To orient Bohol business community on Corporate Social Responsibility (CSR) the United Nation’s Millennium Development Goals (MDG’s);
  • To popularize PBSP’s brand of CSR to the Bohol business community;
  • To involve PBSP MC branches in PBSP/CSR initiatives specifically of the Bohol ARM and CVED Programs; and
  • To recruit at least 3 new PBSP Member Companies from the Bohol business community.
10:30 Registration
10:57 – 11:00 Invocation by Mr. Gil Olaivar of SMART
11:00 – 11:03 National Anthem
11:03 – 11:05 Welcome Remarks by Mr. Argeo Melisimo of FCB
11:05 – 11:10 Acknowledgment of Guests by Engr. Alan Tenorio of Petron
11:10 – 11:20 Presentation of PBSP Video
11:20 - 11:22 Introduction of the Guest Speaker by Mr. Marius Borja of Unionbank
11:22 – 11:45 A Talk on CSR & MDG Mr. Levi Villanueva of Unionbank
11:45 - 1:00 LUNCH

Orientation of PBSP’s Programs in Bohol:
On CSR & Poverty Reduction
1:00 - 1:20 - CVED by Mr. Philip Tan of Wellmade Motors
1:20 - 1:35 - Bohol ARM by Mr. N. Tolentino Gallares of FCB
1:35 - 1:55 Open Forum by Mr. N. Tolentino Gallares as Moderator
1:55 – 2:00 Closing Remarks by Ms. Natividad Gonzaga of AIT Marketing

There will be visits to CVED assisted groups in the afternoon and a field visit to Bohol ARM and BUILD Program sites the following day.

Tuesday, June 13, 2006

PBSP Kicks off the 2006 Refo Caravan

PBSP Announces the

A well-balanced ecology ensures steady flow of water for man. To have such balance, an area should have 54% forest cover. In 1991, Cebu has only 13%. PBSP invites companies, schools, clubs and civic organizations to plant trees in our watersheds.

Tree Planting Schedules:
July 8,15, 22 & 29
August 5, 12, 19 & 26, September 2, 9, 16, 23 & 30, 2006

Hurry! Book your schedules now!!!
Kick-off Day : July 1, 2006 (Saturday)
Tree Planting Site : Brgy. Magsaysay, Balamban, Cebu
Assembly Area : CIC Backgate (Cor Samar Loop and Leyte Loop)
Cebu Business Park (Ayala) at 6:30 AM

For details, please contact: PBSP-VRO, 4th Floor, PLDT Building, Juan Luna Ave., Mabolo, Cebu City at tel. no. 232-5283 or 232-5270 and look for Ms. Maita Fabi.

Friday, June 09, 2006

SMART and PBSP turn over Smart School In San Juan, Southern Leyte

The San Juan National High School (SJNHS) Teachers Learning Resource Center in San Juan, Southern Leyte was inaugurated last June 5, 2006.

SJNHS is one the recipients of the Smart Schools Program, a community service initiative of Smart Communications, Inc. The program includes provision of 2 units PCs and peripherals, 1 year free internet connection using Smart Bro (a wireless internet connection), and teacher training. The Smart Schools Program is being implemented by the Workforce and Education Program of the PBSP Visayas Regional Office.

The said event was attended by Southern Leyte Governor Hon. Rosette Lerias; Dr. Alberto Escobarte, Assistant Regional Director - DepEd Region 8 and its Regional ICT Coordinator, Dr. Catalina Petilos; and Smart Communications' Ms. Menchie QuiƱal and Atty. Ma Jane Paredes, Network Services Division Manager for Vismin and Manager of Public Affairs, respectively. Ms. Mae Monjas and Ms. Leah Alivio, both from PBSP, also attended the event.

Friday, June 02, 2006

A Success Story from PBSP-CVED Visayas


"Unsa'y muagi (na pagkaon) sa kamot ni Lola, molami jud na; unsa'y moagi sa kamot ni Mama, lami jud na." says Hedelisa Bautista-Ares, proprietor of TIENDA BOHOLANA based in Totolan, Dauis, Bohol. From the name itself, one can deduce that the business produces genuine Bohol-made products, and that is 18 kinds of baked products in Tienda Boholana's case. It ranges from pasalubong varieties to Bohol-made delicacies. Tienda Boholana, is a label coined by her father in 1988, back whenthe business had been managed by her mother, Estella. One of their products, the famous Peanut Crunch, was even named after her in 1977.

The business had been passed through generations of a food-loving family. Hedelisa herself inherited the business when her mother died in 1992. It had woven not only the Bautista's family's penchant for cooking but also the lives of those who had sustained it, back when cooking was simply a hobby, which later evolved as a business. Cooking served as a quilt that pieced together the lives of the people who had been part of Tienda Boholana for the last 16 years, bearing witness to marriages, births and significant events of those who had worked with them. It encompasses the history and lives of the Bautista's family as well as the love and hopes of the people that surrounds it.

In 1995, Hedelisa would have given all that up at a time when the market went down and her passion for cooking had faded, to the point that she cannot even stand the sight of flour. For her, continuing the business when she had no reason became a dilemma. But the long line of their family's penchant for cooking won out. With so many families working most of their lives living off Tienda Boholana's productivity, giving up due to lack of passion for cooking was too lame an excuse, even for Hedelisa. It was like putting off the embers of hope of those working withTienda Boholana just because she lost the fire herself.

Slowly, she wormed herway through a solution. Opportunity came. She was on the right track, it seems. Through a two-day entrepreneurship seminar spearheaded by the Department of Trade and Industry in Tagbilaran City in November 2004, Hedelisa was informed about CVED (Corporate Volunteers for Enterprise Development), an enterprise development program of the Philippine Business for Social Progress (PBSP). There she learned about the ways of how small and medium scaleindustries can be assisted through the CVED program. Ways that ranged from developing market and some strategies, improving organization and its operations and strengthening financial management so business becomes ready and competitive.

It was a perfect timing. Philippine Business for Social Progress (PBSP) , a private institution which aims to promote business sector commitment to social development partnered with the Canadian Executive Service Organization (CESO) and the Canadian International for Development Agency (CIDA), established CVED in 2002 and thereon has been helping micro and small enterprises by engaging the skills and expertise of a Filipino Volunteer Adviser (VA).

PBSP undertook the task of helping Hedelisa's sleepy business when shecame to them, sending her a Volunteer Adviser (VA) who later taught her the dynamics of effectively managing and marketing her business.For Hedelisa, working with Margaret Gravador, the Volunteer Adviser assigned to her, was like going back to school. Being taught about the aspects of marketing the product, packaging, pricing, dressing up their display area made her realize that there are indeed innovative and creative ways in bringing her product to the market. Re-packaging her business was one factor in the rebirth of Tienda Boholana.

As she later learned from her continuous advises with Marge, these were some component that she needed in order to successfully compete in the market. They also utilized advertising to improve their product's marketability, such as putting up one page advertisements in the Bohol Daily Chronicle.

In the end of it all, Hedelisa was able to bring back most ofher grandmother and parents' regular customers who had slowly trickled in number a few years back, and in the process had bridged one generation to another. This time she is confident that she is bridging the yesteryears humble effort and the hope that the future brings into the business which she understand depends on her passion and determination to carry on.

With PBSP-CVED advisory assistance, not only had she continued theirfamily's tradition for cooking which had passed on from generation to generation, but it had improved their business literally, increasing their sales by 300%. For what it's worth, Hedelisa Ares is one proprietor in whom the CVED program of PBSP had definitely left its mark of excellence for generations to come.

Interviewed by: Dianne Rallon
Edited by: Lady Nice Taneo

( For information on CVED, contact: PBSP Visayas Regional Office, 4th floor PLDT building Juan Luna Avenue, Mabolo, Cebu City. Tel nos.: 231 9426, 232 5270 (look for Malu) Fax 232 5286 or email to mrampiloquio@pbsp.org.ph )