Summit to focus on innovative entrepreneurship

Summit to focus on innovative entrepreneurship
By Mia A. Aznar
Sun.Star Cebu
August 8, 2011

Innovative entrepreneurship will be the focus for the day-long One Cebu Business and Sustainability Summit tomorrow, with professors from the Ateneo Graduate School of Business among the resource speakers.

The business summit, which is one of the activities of the Mandaue Business Month, will feature Enrique Soriano III, who will discuss current challenges of family businesses.

Soriano, who is chairman of the marketing cluster of the Ateneo Graduate School of Business, is a senior consultant of Wong+Bemstein Business Advisory Group and was Group CEO of the Belo Medical Group, a statement from the Mandaue Chamber of Commerce and Industry stated.

As a professor, his focus is to help family businesses succeed and to educate on the need to utilize comprehensive and integrated approaches for the benefit of a family business system. He often does workshops and advisory work on family succession in business strategy in countries such as the United States, Singapore, Malaysia, Vietnam and China.

His colleague Jorge Wieneke III will discuss building an entrepreneurial character.

Wieneke, who is considered a veteran in the food industry, is known for conceptualizing and expanding Potato Corner.

He considers creating entrepreneurs out of the Filipino majority as his advocacy, with the “ultimate goal” of making Filipinos self-sufficient and proud of their own.

He was one of the founding members of the Association for Filipino Franchisors Inc.

He teaches entrepreneurship at the Center for Continuous Education of the Ateneo de Manila while providing mentoring and consultancy, business development and marketing for food businesses, goods and services.

Andrew Hodges of Microsoft Asia will also speak on innovations for better governance while Go Negosyo Foundation executive director Mon Lopez will discuss The Go Negosyo Quest.

Out of the box
Philippine Chamber of Commerce and Industry’s vice president for infrastructure, housing and construction, Eric Cruz, will speak on innovative public-private partnership, while Donald Lim of the McCann World group will talk about out-of-the-box marketing.

Participants of the summit will also learn the story of Human Nature from Dylan Wilk of Gawad Kalinga, and the MyShelter Foundation from its executive director Illac Diaz.

Philip Tan, vice chairman of the Visayas executive committee of the Philippine Business for Social Progress, will also explain how to do innovative corporate social responsibility.

Held in partnership with the Cebu Provincial Government, the summit will be held at the Cebu International Convention Center.