In darkness for more light

In darkness for more light
Cebu's celebration of Earth Hour 2010

In Shetland, people enjoyed the beauty of the 'simmer dim' for one hour.
In Japan, they enveloped their country in 'yami' and saved power.
In America, 'twilight' has transformed into a deeper love for the earth.
In Cebu, the people were basked in 'kangitngit', knowing that this form of darkness
can give more energy for them to use in the future.

AT exactly 8:30 PM, the world stood still in darkness to save the earth. In Cebu, more power was saved for people took their responsibility and switched off their lights for one hour. This is the Earth Hour tradition that has been running for years.







Cebu core group's
Earth Hour shirt design
with a clear-cut message
that must be read.










PBSP at the core. Philippine Business for Social Progress (PBSP) in the Visayas is one of the members of the Cebu core group which took part in celebrating Earth Hour 2010. In Cebu, the event was held in SM from March 25 to March 27, 2010. The event included an exhibit of booths from the different members of the core group.

The PBSP reforestation booth with
Ocean Care's marine conservation advocacies.

Ng Khai Development Corporation, also a member company of PBSP,
had their booth which encouraged the mall visitors
to sign up and support Earth Hour 2010.

A greater purpose. With the hosting of Earth Hour 2010 in Cebu, a total of 26 million watts have been saved, enough to light up 2,000,000 compact fluorescent lights or 1,250,000 light bulbs. This equal a 12.8 percent increase in power savings compared to last year, which saved 23 million watts.

These numbers express a deeper purpose which PBSP supports. If more people irresponsibly destroy the resources of the earth without giving back, there will be no bright future—literally or otherwise—that the nation will cherish in the years to come. More action must be done, and it can start from events such as the Earth Hour.



Cebu prays for a
better earth
which was led by
Msgr. Tito Soquino.










A celebration. Cebu celebrated Earth Hour with a showcase of unique talents Cebu is known for. Original Filipino classics and other international songs were brought back to life with the melodic singing of the Mandaue Children's Choir.


A lovely choral performance by the Mandaue Children's Choir.






“We are all gathered together to celebrate an event that is important for the future generations,” Energy Undersecretary Roy Kiamko said in his speech.

For this year, 1,041 cities and municipalities participated in the event, which was more than double the participation the country had last year.

There were only 400 LGUs who participated in 2009.

Department of Energy Undersecretary Roy Kiamko
congratulates Cebu for participating in the event.


Cebu City Councilor Nestor Archival thanked the participants
and core group members of Cebu who participated in the event.


Cebu City Vice Mayor Michael Rama
leads the countdown for the switch off
with SM Vice President for Marketing Marissa Fernan
and Cebu City Councilor Nestor Archival.

Cebu City Councilor Nestor Archival said that for Cebu, 100% of the lights in Persimmon and 80% of the lights in Asiatown IT Park were turned off. Forty percent of the Cebu Archdiocese also participated in the event.

“If we don't take care of the environment, then we don't deserve to live here... If we will not be together, then it will be a failure. Save energy, save the earth,” Cebu City Vice Mayor Michael Rama said.

Performance by the Fire Attraction Dancers.

Cebu Core Group with PBSP.